Alzheimer’s Society Isle of Man and Isle of Man Anti-Cancer Association are set to strengthen their Facebook presence after each received a Celton Manx Recognition award in the form of a social media masterclass.
Delivered by Celton Manx IT manager Martin Moore the session explored how charities can make the most of social media to raise their profile, reach a wider body of supporters and attract more donations and volunteers.
Grahame Bell from Alzheimer’s Society Isle of Man said: ‘The workshop was incredibly useful and showed how effective social media can be when used to its fullest potential. We have a Facebook page which, at present, doesn’t attract the level of following and likes we’d hoped for. Martin opened my eyes up to just how much better our online presence could be if we take advantage of all the functionality Facebook offers but which I never knew how to access. I was particularly interested to learn how it was possible to boost likes and promote posts.
‘I’m extremely grateful to Martin for giving such an informative workshop and to Celton Manx for their continued support through this Recognition award.’
Isle of Man Anti-Cancer Association’s Sandy Denning said: ‘I was aware that I wasn’t really getting the best out of social media. We do have a Facebook page, but it isn’t as effective as I would like. Now that’s all set to change thanks to this workshop, which has given me the confidence to experiment to increase our likes and boost posts. This is particularly important in that next year Isle of Man Anti-Cancer will be celebrating its 60th anniversary and we have all kinds of events in mind, which I’ll be able to think about promoting more imaginatively online thanks to Martin and Celton Manx.’
Celton Manx executive director Bill Mummery said: ‘In an increasingly competitive environment third-sector organisations are having to be more creative in how they connect with and grow their audiences. In this, social media can be a powerful tool, not only to engage with potential donors and corporate partners but also to open channels of communication through which to garner support for campaigns and recruit more volunteers. I am pleased that this masterclass has served to help Alzheimer’s Society Isle of Man and the Isle of Man Anti-Cancer Association to convert interest into action and I wish them every success with their digital strategies.’
Recognition is the corporate social responsibility programme of Celton Manx.
The scheme aims to recognise and support the island’s lower-profile charities and not-for-profit organisations with only limited resources in order to fund, develop and promote their services.
In 2018 Celton Manx made 25 Recognition awards.
(Pictured are Celton Manx executive director Bill Mummery, left and IT manager Martin Moore, right, with Grahame Bell from Alzheimer’s Society Isle of Man and Sandy Denning from Isle of Man Anti-Cancer Association. Photo Matt Mosur)