A two-year consecutive winner of the EGR’s Asian Operator of the Year, SBOBET is widely acknowledged as the market leader in Asia’s sportsbook industry and one of the world’s leading online gaming brands.

While the majority of its activity is in football, SBOBET offers an unrivalled range of other online betting opportunities, including a portfolio of e-casino and live dealer games and, since April 2012, pari-mutuel horse race betting from the UK, Ireland, South Africa and Dubai.

SBOBET at a glance:

  • Leading sports book operator in Europe and Asia;
  • Offers more than 1,500 sporting events every week;
  • Up to 60 betting opportunities per football game;
  • Horse race, harness and greyhound betting from the UK, Ireland, South Africa and Dubai;
  • SBOBET Casino offers e-casino, live dealer games, video games and slots;
  • Processes 300 to 500 wagers per second at peak times and up to 2.5 million transactions per week;
  • In-house software development;
  • Website available in 13 languages;
  • 24x7x365 customer service.

The difference is SBOBET

  • SBOBET’s unique, leading edge software is fully developed in-house and maintained 24 hours a day, 365 days a year, by a 150-strong committed technical team. We recognise that our bespoke software is the lifeblood of our business model and therefore have a programme of continuous and significant investment. With the company’s high-capacity, fully resilient technical infrastructure, an unmatched player experience is assured;
  • SBOBET’s global network is deployed in locations close to key markets, optimising performance and ensuring minimum latency, critical for in-play betting;
  • SBOBET’s customer service teams of native language speakers are located close to their core markets and operate in time zones compatible with their key player bases;
  • is available in 13 languages. Additionally, multilingual customer service is provided via phone, email and live chat queries 24 hours a day, 365 days a year;
  • Events are verified, settled and winnings paid out into players’ accounts within minutes of the end of games.

We are one of the world's leaders in providing online Sports Betting
and Casino products including Live Dealer Casino games,
delivering trust, value and speed of payout.

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