A group of local charities is set to gain a welcome boost to their digital profiles thanks to a social media training workshop provided as part of their Celton Manx Recognition award.
Representatives from Autism in Mann, Diana Princess of Wales Care at Home Trust, Douglas Coal Fund, Isle of Man Federation of Women’s Institutes (IOMFWI), Leonard Cheshire Disability Isle of Man, Pisces Swimming Club and Southern Community Initiatives gathered at Celton House for a social media masterclass delivered by Celton Manx IT manager Martin Moore.
Leonard Cheshire’s Helaina Crawford said: ‘We find recruiting volunteers and engaging in general with the community quite a struggle, so this training session has been really useful. Martin explained things in a way we could all understand and has given me the confidence to develop our Facebook page.’
Former self-confessed ‘digital agnostic’ Johnny Kipps from the Diana Princess of Wales Care at Home Trust said: ‘The workshop was fabulous and will be a great help to all of us. We now know how to navigate our Facebook administration page and present ourselves online more effectively. What Celton Manx is doing to help local charities is really great.’
Pisces’ Barry Dulson added: ‘We’re a small and not that well-known charity. We knew we needed to have a social media presence to raise awareness and recruit more volunteers so saw this workshop as a brilliant starting point. It’s given me renewed enthusiasm to develop our social media accounts.’
Joining Mr Dulson was Jules Watterson from Special Olympics Isle of Man who added: ‘Having a good social media presence that engages people helps to change perceptions and that’s really important for charities like ours.’
Autism in Mann’s Anita Ash said: ‘I’d never boosted a Facebook post but thanks to Martin I now have the confidence to do it and understand so much better how we can get the most out of social media.’
IOMFWI chairman Pat Nutter said: ‘The WI’s “Jam and Jerusalem” image is changing and having a professional social media profile is vital to raising people’s awareness of that change. We’re extremely grateful to Celton Manx for showing us how Facebook can not only make a very real difference to our image but also help to attract new members and publicise our events.’
Celton Manx executive director Bill Mummery said: ‘For third sector organisations social media has a vital role to play. It’s far more than a tool for attracting donations. It can help charities to engage with a wider audience, strengthen their connections with existing donors, identify new supporters and target their fundraising activities.
‘A well-developed social media presence can give heightened visibility and a “voice” to the third sector, especially the more “under the radar” organisations.
‘Investing in the community is at the heart of our Recognition programme so we were pleased to support these local charities to heighten their digital presence, promote their brand and amplify their good work by providing this social media masterclass.’
If you are an Isle of Man-registered charity or not-for-profit organisation interested in attending a Celton Manx social media training session contact Martin Moore.
Recognition is the corporate social responsibility programme of Celton Manx and, in 2019, will benefit 22 local good causes.
Celton Manx executive director Bill Mummery, standing, centre, and IT manager Martin Moore, seated extreme left, with charity representatives attending the social media workshop at Celton House. Photo Matt Mosur